Pure as in pure intentions, soul as in the soul of a living being (animals included).
The name represents the beliefs of having pure intentions in all that you do, the living souls most vegans believe all have meaning, and how our souls are impacted by our intentions.
Although we do put our love and soul into our food, we prefer to call our plant-based eats Comfort Food. Food that comforts the soul. Ms. Erykah Badu's quote below explains it a little better.
Whatever you want to call it, we say it's just good food!
“Vegan food is soul food in its truest form. soul food means to feed the soul. And, to me, your soul is your intent. If your intent is pure, you are pure.”
~ Erykah Badu
We are also very proud to be both a co-owned, black owned business and a women owned business!